Now you're seeing the result of the risky experiment. The culture of the whole nation is being explored. Applying the method of merging the East with the West. The removal of the iron curtain. The working class is exposed to new music, movies, and fashion. The parents were building nuclear plants. Now their children are dancing in the abandoned factories. Not great, not terrible.

The situation is unique – two worlds somehow fit in one country. Industrial pollution and sustainability. Breakthrough design and post-Soviet visual noise. Corruption and social responsibility. The place where we learn to work in a new way. With m0d44. The workwear from Kyiv.